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  • Writer's pictureSMF Focolari

Promote your generosity. Here comes the Day of Donating!

The Donation Day is a mobilization that promotes a more solidary country, through the connection between people and causes. This year, it will be on Tuesday, November 30th, and everyone can participate by donating and sharing the hashtag #DayToDonateon social media.

Whoever makes Donating Day happen is whoever is on the other side of the action: you! Whether donating or taking an action to encourage donations from other individuals, companies, etc. This is a day dedicated to promoting generosity.

If you are already familiar with the work carried out by SMF, you are aware of this entity's commitment to its ideals and to all those who collaborate, in various ways, to make everything possible. So take advantage of the opportunity of the #DayToDonate campaign and help maintain a more just and fraternal society. See ways to help.

And you can still contribute by posting on your social networks, in order to engage people in your cycle.

If you want to know more about us, on the projects tab you can check our actions and on the who we are tab you can find our history, mission and objectives.


In Brazil, the Day of Donating was held for the first time in 2013, one year after the first edition, in the United States, in 2012. As of 2014, Brazil became part of the global movement, which today has 85 countries participating officially.

This is a global movement and abroad it has the name of #GivingTuesday, which means "Giving Tuesday". It follows on from already famous commercial dates such as BlackFriday and CyberMonday. It is always held on the first Tuesday after Thanksgiving Day.

The one who organizes and leads the mobilization here is the ABCR - Brazilian Association of Fundraisers. This year, in partnership with Instituto Mol.

And the Day of Donating is held as part of the Movement for a Culture of Donation, a coalition of organizations and individuals that promote the engagement of people with causes and civil society organizations, through donation as an instrument for strengthening democracy.

2020 Edition

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